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  "description": "Bills Asset Management is a fee-only registered investment advisory firm based in Nashville, Tennessee, specializing in managed risk investing since 1992. The firm uses active/dynamic tactical investing to capture market upside while minimizing downside risk.",
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      "phone": "(615) 371-5928",
      "consultation": "Complimentary initial consultation"
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    "disclaimer": "Site content is informational and not individualized investment advice. Suitability depends on each person's circumstances; BAM offers a free initial consultation to assess fit."
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  "latestMarketCommentary": [
    {
      "title": "Market Note — June 12, 2026",
      "url": "https://billsasset.com/blog/market-note-2026-06-12",
      "datePublished": "2026-06-12T10:00:00.000Z",
      "summary": "As we mentioned last week, we suspected that some of the weakness in the tech sector was due to investors selling positions to generate cash to participate…"
    },
    {
      "title": "Market Note — June 5, 2026",
      "url": "https://billsasset.com/blog/market-note-2026-06-05",
      "datePublished": "2026-06-05T10:00:00.000Z",
      "summary": "After 9 straight up weeks in a row, the markets took the week off. For the week, the S&P, absent a rally this afternoon, looks to close down around 1%. The…"
    },
    {
      "title": "Market Note — May 22, 2026",
      "url": "https://billsasset.com/blog/market-note-2026-05-22",
      "datePublished": "2026-05-22T10:00:00.000Z",
      "summary": "As noted last week, earnings from a handful of big names would mark the unofficial end to earnings season. The biggest of this week’s earnings was Nvidia…"
    },
    {
      "title": "Market Note — May 8, 2026",
      "url": "https://billsasset.com/blog/market-note-2026-05-08",
      "datePublished": "2026-05-08T10:00:00.000Z",
      "summary": "Wow! We have seen yet another tremendous week on Wall Street. The indices showed no signs of slowing down despite the lingering headlines out of Iran and…"
    },
    {
      "title": "Market Note — May 1, 2026",
      "url": "https://billsasset.com/blog/market-note-2026-05-01",
      "datePublished": "2026-05-01T10:00:00.000Z",
      "summary": "There was a lot for the market to digest this week. The Fed kicked off the fireworks with their rate announcement on Wednesday afternoon. As nearly everyone…"
    },
    {
      "title": "Market Note — April 24, 2026",
      "url": "https://billsasset.com/blog/market-note-2026-04-24",
      "datePublished": "2026-04-24T10:00:00.000Z",
      "summary": "This market seems to have nearly completely disregarded any bumps in the Middle East road. Despite the continued deferral of deadlines, the breaking of the…"
    },
    {
      "title": "Market Note — April 17, 2026",
      "url": "https://billsasset.com/blog/market-note-2026-04-17",
      "datePublished": "2026-04-17T10:00:00.000Z",
      "summary": "The rally off of the late March lows has been nothing short of extraordinary. It is reminiscent of the bounce off of the tariff tantrum in April of last…"
    },
    {
      "title": "Market Note — April 10, 2026",
      "url": "https://billsasset.com/blog/market-note-2026-04-10",
      "datePublished": "2026-04-10T10:00:00.000Z",
      "summary": "The market decline in March and the rally over the last 2 weeks illustrates that the market direction currently depends almost entirely on the resolution of…"
    },
    {
      "title": "Market Note — April 3, 2026",
      "url": "https://billsasset.com/blog/market-note-2026-04-03",
      "datePublished": "2026-04-03T10:00:00.000Z",
      "summary": "Markets are closed today for Good Friday so this will be an abbreviated note. The markets recovered a bit this week as the S&P logged a gain of over 3%. The…"
    },
    {
      "title": "Market Note — March 27, 2026",
      "url": "https://billsasset.com/blog/market-note-2026-03-27",
      "datePublished": "2026-03-27T10:00:00.000Z",
      "summary": "To this point, the current decline remains in the realm of a normal (albeit unsettling) correction. The long-term bull market trend line remains intact (it…"
    },
    {
      "title": "Market Note — March 20, 2026",
      "url": "https://billsasset.com/blog/market-note-2026-03-20",
      "datePublished": "2026-03-20T10:00:00.000Z",
      "summary": "From an historical standpoint, a 5% decline in the markets is not unusual nor is it necessarily cause for concern. However, this 5% decline does feel a bit…"
    },
    {
      "title": "Market Note — March 13, 2026",
      "url": "https://billsasset.com/blog/market-note-2026-03-13",
      "datePublished": "2026-03-13T10:00:00.000Z",
      "summary": "It has been a choppy week on Wall Street as the Iran war, now in its 13th day, continues to dominate the tape. On Monday, Iran's newly appointed Supreme…"
    },
    {
      "title": "Market Note — March 6, 2026",
      "url": "https://billsasset.com/blog/market-note-2026-03-06",
      "datePublished": "2026-03-06T10:00:00.000Z",
      "summary": "It’s been a volatile week. Last Friday’s weakness preceded the weekend’s missile attacks on Iran. While the campaign looks to be going well from a military…"
    },
    {
      "title": "Market Note — February 27, 2026",
      "url": "https://billsasset.com/blog/market-note-2026-02-27",
      "datePublished": "2026-02-27T10:00:00.000Z",
      "summary": "Reading the headlines and listening to the talking heads on the financial channels, you would think we have entered into a bear market! However, a quick…"
    },
    {
      "title": "Market Note — February 20, 2026",
      "url": "https://billsasset.com/blog/market-note-2026-02-20",
      "datePublished": "2026-02-20T10:00:00.000Z",
      "summary": "The markets have bounced back a bit this week with the major indices all in the green. Much of the weekly gain is coming this morning as the Supreme Court…"
    },
    {
      "title": "Market Note — February 13, 2026",
      "url": "https://billsasset.com/blog/market-note-2026-02-13",
      "datePublished": "2026-02-13T10:00:00.000Z",
      "summary": "While the market has been a bit unsettling, the major market indices remain in relatively good shape. The correction, thus far, has been orderly and mostly…"
    },
    {
      "title": "Market Note — February 6, 2026",
      "url": "https://billsasset.com/blog/market-note-2026-02-06",
      "datePublished": "2026-02-06T10:00:00.000Z",
      "summary": "Volatility swept through the markets this week as investors had much to digest. The nomination of Kevin Warsh to succeed Fed Chair Powell has sparked some…"
    },
    {
      "title": "Market Note — January 30, 2026",
      "url": "https://billsasset.com/blog/market-note-2026-01-30",
      "datePublished": "2026-01-30T10:00:00.000Z",
      "summary": "It was a mixed bag for earnings this week as Meta and Apple were rewarded and Tesla and Microsoft were punished. For the week, Meta and Apple are up 10% and…"
    },
    {
      "title": "Market Note — January 23, 2026",
      "url": "https://billsasset.com/blog/market-note-2026-01-23",
      "datePublished": "2026-01-23T10:00:00.000Z",
      "summary": "This week was dominated by geopolitical events as President Trump threatened to levy large tariffs on Europe if they didn’t support the US position on…"
    },
    {
      "title": "Market Note — January 16, 2026",
      "url": "https://billsasset.com/blog/market-note-2026-01-16",
      "datePublished": "2026-01-16T10:00:00.000Z",
      "summary": "Banking stocks kicked off earnings this week with JP Morgan, Wells Fargo, Citibank, Bank of America and others reporting. While the results were mixed, the…"
    }
  ]
}