Fee-Only Fiduciary 30+ Years CPA, CFP®

Protect and Grow Your Wealth
with Managed Risk Investing

Since 1992 — Actively Managing Portfolios to Capture Upside While Minimizing Downside Risk

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Risk Management Focus

Actively managing downside risk while capturing market upside

ETFs & Mutual Funds

Low-cost portfolios built with ETFs and mutual funds, with most allocations in ETFs

Personalized Portfolios

Tailored strategies aligned with your goals and risk tolerance

Client-First Approach

Three generations of fiduciary commitment to your success

Bills Asset Management

Bills Asset Management (BAM) believes that investment portfolios should be actively managed. It's easy to make money in good markets but what an investor does in a bad market will determine their long-time investing success. While the large majority of advisors and individual investors subscribe to a buy and hold approach to investing that leaves their portfolio subject to the whims of the market, there is a better way. In fact, a much better way!

Invest Wisely

Since 1992, BAM has harnessed the power of managing market risk by adhering to our principles of active/dynamic tactical investing and capital preservation.

Simply put, we strive to capture 75% of an up market and avoid 75% of a downmarket.

Since our founding, we have been largely successful in meeting our goal and satisfying our client's desires for market like returns while limiting portfolio volatility. Managing the risks inherent in the financial markets is a hallmark of our firm and having our clients sleep well at night (regardless of market conditions) is the greatest compliment we could get.

Our clients include individuals, associations, corporations, pension and profit sharing plans, trust accounts and individual 401k and 403b accounts. We are a fee only investment adviser using a combination of exchange-traded funds (ETFs) and mutual funds, with the bulk of our portfolios invested in ETFs.

Learn More About Our Philosophy